Swiss companies are navigating a more complex data protection landscape than ever before. With the revised Federal Act on Data Protection (LPD) and the EU’s General Data Protection Regulation (GDPR), businesses must comply with stricter rules on how they collect, store, and use personal data.

The most critical change is transparency. Companies must inform individuals about the type of data collected, its purpose, and how long it will be stored. Vague privacy notices are no longer acceptable; clear and accessible communication is now a legal requirement.

Another obligation is accountability. Swiss companies must implement technical and organizational measures to ensure data security, such as encryption, secure storage, and staff training. Larger organizations may also need to appoint a data protection officer to oversee compliance.

Cross-border data transfers are under more scrutiny. Businesses dealing with EU partners or customers must make sure their processes comply with GDPR, even if they are based in Switzerland. This includes contracts with service providers and data processors.

Finally, companies must be ready to respond to data subject rights. Individuals can request access to their personal data, corrections, or even deletion. Processes need to be in place to handle such requests quickly and correctly.

For SMEs and corporates alike, compliance is not only about avoiding penalties. Strong data protection practices also build trust, which is essential in Switzerland’s competitive market. By preparing now for 2026, companies can stay compliant and strengthen their reputation.